Nowadays the market can offer a wide choice of online stores, like Magento Shopping Cart or Florida Joomla stores. It's not a secret that there are successful and unsuccessful online stores. Of course, reasons can be different: unpopular goods, no promotion, low traffic, etc. But I’d like to speak about technical mistakes of online stores.
1. Economy - It has a negative influence on the functionality of online stores. While ordering a website development at the minimal cost, as a rule, customers get a ready-made template created with the help of free programs. As a result, the site is not suited 100% for selling goods – it may look like a multi-user blog. The same can be said about most platforms which are used for online stores.
2. Inconvenient organization of the goods catalogue structure – Usability mistakes are the most common ones which don’t allow visitors find the necessary goods in the store (or find them at all) or this process takes much time and effort.
3. Design of poor quality – everybody knows that we judge by appearance. The similar rule is relevant for online stores. A badly developed design creates negative associations with users, which affects the conversion rates.
4. Overloaded site interface – it can also be referred to as ‘poor usability’. A store owner wishes to show all his goods at once and offer maximum services but, unfortunately, his desire fails because users find it really difficult to orientate themselves among numerous control elements. Moreover, the abundance of animation and graphical elements sometimes put into the shade the goods and their advantages.
Thus, taking into account all these points, you can avoid problems with your online store. But you will have more success if you trust the development of your site to professionals, such as Florida software company.
Monday, November 18, 2013
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